Whether you want to promote your store in a physical space or online, presentation is key to your success. Therefore, packaging should not be treated only as ordinary packaging that provides protection for the product. Packaging is the main representative of the product, which means that it must have all the elements that will single out and create an unforgettable first consumer experience with the brand.
Self-adhesive labels are used for this purpose. However, they are only one step in the presentation. You need to know everything about the ways you can use them. Only then will they make your product recognizable and entice people to look at them even better. It is up to you to use this important product advertising tool in the right way. Read below for some useful information that can help you.
1. Multipurpose use
You can use self-adhesive labels in several ways. For example, it can serve as branding for packing. If you are sending a package with your product, use these labels as a surface for details such as the recipient’s address, etc. It is not out of place to also place it on the packaging and other places. You don’t have to opt for just one, since these stickers are very cheap. Either way, consider stickers as free gifts. Before you send the product to the customer’s address, add a designed sticker. Remember that everyone will be thrilled if they receive a gift, because we all love positive surprises, especially when they are free.
At the same time, no one is immune to stickers, and children love them the most. That is why adults will usually pass this gift on to younger ones if they are not interested. However, there are many ways to use them, such as sticking to a phone, laptop, diary, office desk, etc. The better the label is designed, the better the chances that it will use them. Don’t forget to highlight your sticker or put it in the most visible place. If you work in a room that clients visit, place them on a laptop, chair or some similar visible place. However, it is an important part of the marketing campaign.
2. Important information
Apart from the fact that it is important that the labels look attractive enough to attract the eyes of consumers, they are primarily a source of information. Remember that the appropriate better is not enough to gain the interest of potential customers, you have to offer them something more specific. Therefore, your users need basic information such as product features or benefits. Regardless of the fact that they may already be on the packaging, the labels will additionally highlight them and draw attention to them. In this way, you will do everything in your power to make it easier for customers to see the information and gain their trust.
This is a great opportunity to promote the product well. Of course, product features and benefits are not the only things that can be found on labels. If there is a specific discount or promotion, use the stickers to further highlight this important notice. We are sure that you will make even bigger sales. Our advice is to use bright and bold in that case to achieve an even better effect.
3. Quality self-adhesive labels
Think of investing in labels as a long-term investment. This means that you should view them as stickers that will be used for a long time. However, this will depend on their quality. No matter how good your idea was, it can happen that you choose a supplier who will not be able to realize it. He may be able to put your idea on the label, but if you choose a bad supplier, it can fail very quickly.
When planning, it is important to think about the situations in which it will be used and thus create a permanent element. You can only achieve this with superior printing, because self-adhesive labels cannot look great if they are destroyed after a few days. Instead, opt for an experienced supplier like labels123 who will allow you to promote your business for years to come.
4. Colors
Paints are a very powerful tool when designing. Just think a little about how customers would feel after opening your package and you will surely get some great ideas. This refers to connecting the purpose of the product with a wide range of colors. For example, if you are promoting a healthy diet, you will probably opt for brown, green or a similar color when it comes to font and packaging. Also, pay attention to the materials you use in this process. They should also be the essence of your product.
Remember that every segment of this business is equally important and only then will you achieve a superior look. Customers must have the feeling that they are using a luxurious and authentic product. Only in this way will they recommend it to people close to them and that is how you will gain their trust. So, you need to be consistent in all marketing materials. Details are very important because they reflect your brand.
5. Communication
Stickers are a great opportunity to establish good communication with potential customers. Wondering how? Imagine all the information in one place that you should share with them. For example, it is the name of the product, the list of ingredients or origin and other important information. It is not enough to just provide them with these things, the emotion that you convey to them this way is also important. People will surely experience it after reading it or not, which is bad for you. Of course, when we talk about emotions we mean fun, happiness and love. You will complete the consumer experience with some essential elements that will give them a tangible sense of love that you invest in your business. The stickers need to be designed to welcome your community. In that case, you must pay attention to every step of unpacking the product, as well as its overall appearance.
Conclusion:
Once you realize that self-adhesive labels are the most versatile marketing tool, we are sure you will make the most of them. The best thing about them is that you don’t have to decide on just one way, because there are so many different choices. Each of them has great value when it comes to advertising. We hope that we have helped you to draw the attention of potential consumers to your business in the best possible way.
